After many years of professional experience as a designer for major fashion houses, Beate Leinz decided to establish her signature style as her own brand and find a niche in the market. She founded the personal driven brand Leinz contemporary eyewear Berlin in 2020, which allows her to design eyewear with soul. The collection by Beate Leinz combines contrasting elements. High gloss meets haptic, vibrancy meets matt surfaces. The sculptural elements of the eyewear pieces suit each face by enhancing facial features strikingly and ensuring an elegant and sensual look.