Güç Papas GmbH
266 rue des Pyrénées
75020 Paris
contact@gucofficial.com
T. +436765338269
M. +33643187299

The new label Güç was launched in 2020 with the idea of a garment adapting itself to the body of the wearer, and not the other way around, in mind. The name Güç is inspired by the founder‘s mother's Turkish maiden name which stands for strong, courageous, and brave: exactly how each garment by the brand makes the wearer feel. Using trims and other components (buttons, eyelets or lining), the individual parts of each garment are given an additional functionality: adapting themselves to the wearer. This not only allows one to be creative with the piece, but also to decide how it is worn; whether the desired look is sexy, elegant or casual. Every Güç design is created using natural fabrics, such as silk, cotton and wool only and designed and handcrafted in Paris & Vienna.